In honor of Hispanic Heritage Month, which happens from Sept. 15 to Oct. 15, television networks are unveiling slates of themed content including new campaigns, sports broadcasting, live specials and more.
Among this year’s programming options is NBCUniversal and Telemundo’s “Come With Us,” an initiative that includes special programming and digital elements designed to reach audiences in both English and Spanish. The campaign will kick off on “Today” and “Hoy Dia,” followed by an on-air roadblock during prime time. Telemundo will also incorporate social media initiatives, including “Latinos Imparables” and “Unstoppable Women.” NBCUniversal will incorporate segments and specials from NBC News and MSNBC, including “Generation LatinX,” “Dis(Owning) Hispanic” and “The New Latino Landscape.”
Additionally, NBC Sports will highlight Latino artists contributing to mural paintings with “On Her Turf” highlighting Latina athletes participating in social roadblocks; CNBC Digital will spotlight prominent business leaders from the Latinx community; Universal Kids will...
Among this year’s programming options is NBCUniversal and Telemundo’s “Come With Us,” an initiative that includes special programming and digital elements designed to reach audiences in both English and Spanish. The campaign will kick off on “Today” and “Hoy Dia,” followed by an on-air roadblock during prime time. Telemundo will also incorporate social media initiatives, including “Latinos Imparables” and “Unstoppable Women.” NBCUniversal will incorporate segments and specials from NBC News and MSNBC, including “Generation LatinX,” “Dis(Owning) Hispanic” and “The New Latino Landscape.”
Additionally, NBC Sports will highlight Latino artists contributing to mural paintings with “On Her Turf” highlighting Latina athletes participating in social roadblocks; CNBC Digital will spotlight prominent business leaders from the Latinx community; Universal Kids will...
- 9/23/2021
- by Selome Hailu and Jennifer Yuma
- Variety Film + TV
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