Autumn’s here, so box office gurus understandably are asking, “Where is our audience?” It’s a question also being asked by Netflix, which saw its new subscribers shrink to 5.5 million in the first half of 2021, down from 25.9 million in the same period a year ago.
“The real question is ‘who is our audience?’ — not ‘where,’” advises one studio analyst. “The nation is changing, and we’re not reacting.”
Really? Each week brings revised breakdowns of census data, which together suggest this conclusion: Americans are looking at themselves from a different perspective, with white America morphing into a new Omni America.
Consider the following: The number of people who identify as multi-racial more than tripled between the 2010 and 2020 census reports. Interracial marriages jumped by 50% over 50 years. Racial minorities now make up a majority of the under-18 population.
A generation ago, Hollywood aimed many of its films at specific audience sectors – teens,...
“The real question is ‘who is our audience?’ — not ‘where,’” advises one studio analyst. “The nation is changing, and we’re not reacting.”
Really? Each week brings revised breakdowns of census data, which together suggest this conclusion: Americans are looking at themselves from a different perspective, with white America morphing into a new Omni America.
Consider the following: The number of people who identify as multi-racial more than tripled between the 2010 and 2020 census reports. Interracial marriages jumped by 50% over 50 years. Racial minorities now make up a majority of the under-18 population.
A generation ago, Hollywood aimed many of its films at specific audience sectors – teens,...
- 9/23/2021
- by Peter Bart
- Deadline Film + TV
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