International Disruptors: Vendôme Chief Philippe Rousselet On ‘Coda’, Its Record-Breaking Sundance Deal & Company’s Transatlantic Content Ambitions

International Disruptors: Vendôme Chief Philippe Rousselet On ‘Coda’, Its Record-Breaking Sundance Deal & Company’s Transatlantic Content Ambitions
The independent film model, a business that relies on box office revenues, international presales and television licensing, has arguably never been more challenged. French producer Philippe Rousselet is one exec who has been at the sharp end of this change, as his heart-warming, coming-of-age drama Coda kicked off the year with a bidding battle at the virtual Sundance Film Festival, resulting in Apple’s record-breaking $25M worldwide acquisition of the title.

The deal saw a number of international buyers who had prebought the title up in arms at the fact the film was getting taken away from them, especially as their commitments helped get the project financed. It was yet another sign of how dramatically the pandemic and rise of the streamers were accelerating change in the industry.

“It’s a complicated situation,” admits Rousselet, who is founder, chairman and co-ceo of Vendôme Group along with co-ceo Fabrice Gianfermi. “The
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