Schefter, along with New England Patriots owner Robert Kraft and others, recently invested in Boom Entertainment, a creator of sports and casino gambling apps, including NBC Sports Predictor.
Bloomberg raised the question on whether a journalist who relies on inside connections can be counted on to potentially undermine his own financial position with his reporting.
“Viewers, and Schefter’s 8.5 million Twitter followers, might end up wondering whether he will shade his opinions or bury important information if he directly or indirectly has money riding on games and athletes,” the Bloomberg story said.
It also wondered aloud whether his association with Kraft will shade his New England Patriots coverage.
“Others in the media already are asking