Apple TV Plus Had Fewer Than 20M Subscribers as of July 2021 in U.S. and Canada, Tech Giant Told IATSE

Apple TV Plus Had Fewer Than 20M Subscribers as of July 2021 in U.S. and Canada, Tech Giant Told IATSE
Apple told the International Alliance of Theatrical Stage Employees — which is on the cusp of a member vote to authorize a strike — that Apple TV Plus had fewer than 20 million subscribers in the U.S. and Canada as of July 2021, according to the union.

By claiming it had under the 20 million-subscriber threshold for the U.S. and Canada, under the union’s current contract Apple is able to pay discounted rates to production crew members than streaming providers with more than 20 million like Netflix and Hulu, according to an IATSE rep, confirming an earlier CNBC report. Apple has said it pays crew members in line with other streamers.

IATSE’s agreement on reduced production rates for streaming video providers with under 20 million subs was originally struck in 2009, when the streaming industry was still nascent. In its current contract fight with the Alliance of Motion Picture and Television Producers, the union
See full article at Variety »

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