The actor, known for his turns on “The Office,” “Brooklyn Nine-Nine” and “Hot Tub Time Machine,” among others, is working on a new project on behalf of Procter & Gamble that aims to get consumers to harness their sense of smell. In an ad that offers a new version of Michael Sembello’s 1983 hit “Maniac,” Robinson dances his way through a story of a “small town guy on a laundry night” who is encouraged by the scent of Gain, the P&g detergent and cleaning product with a smell that has proven to be a powerful draw over the years. “I’m a Gain-iac,” he declares.
Somewhere among the outtakes, says Robinson, “there is an extended dance version. Watch out. I was all over the place.”