Craig Robinson’s New Ad Shows Gain Detergent is Nothing to Sniff At

  • Variety
Craig Robinson’s New Ad Shows Gain Detergent is Nothing to Sniff At
Craig Robinson’s career is marked by moments of high comedy, but his latest project has him relying on something different — choreography.

The actor, known for his turns on “The Office,” “Brooklyn Nine-Nine” and “Hot Tub Time Machine,” among others, is working on a new project on behalf of Procter & Gamble that aims to get consumers to harness their sense of smell. In an ad that offers a new version of Michael Sembello’s 1983 hit “Maniac,” Robinson dances his way through a story of a “small town guy on a laundry night” who is encouraged by the scent of Gain, the P&g detergent and cleaning product with a smell that has proven to be a powerful draw over the years. “I’m a Gain-iac,” he declares.

Somewhere among the outtakes, says Robinson, “there is an extended dance version. Watch out. I was all over the place.”

Procter launched
See full article at Variety »

Similar News


Recently Viewed