Craig Robinson’s career is marked by moments of high comedy, but his latest project has him relying on something different — choreography.
The actor, known for his turns on “The Office,” “Brooklyn Nine-Nine” and “Hot Tub Time Machine,” among others, is working on a new project on behalf of Procter & Gamble that aims to get consumers to harness their sense of smell. In an ad that offers a new version of Michael Sembello’s 1983 hit “Maniac,” Robinson dances his way through a story of a “small town guy on a laundry night” who is encouraged by the scent of Gain, the P&g detergent and cleaning product with a smell that has proven to be a powerful draw over the years. “I’m a Gain-iac,” he declares.
Somewhere among the outtakes, says Robinson, “there is an extended dance version. Watch out. I was all over the place.”
Procter launched...
The actor, known for his turns on “The Office,” “Brooklyn Nine-Nine” and “Hot Tub Time Machine,” among others, is working on a new project on behalf of Procter & Gamble that aims to get consumers to harness their sense of smell. In an ad that offers a new version of Michael Sembello’s 1983 hit “Maniac,” Robinson dances his way through a story of a “small town guy on a laundry night” who is encouraged by the scent of Gain, the P&g detergent and cleaning product with a smell that has proven to be a powerful draw over the years. “I’m a Gain-iac,” he declares.
Somewhere among the outtakes, says Robinson, “there is an extended dance version. Watch out. I was all over the place.”
Procter launched...
- 9/27/2021
- by Brian Steinberg
- Variety Film + TV
Similar News
Rainn Wilson Falls Victim to The Office's Most Iconic Prank Again, 19 Years Later
- 4/26/2024
- by info@startefacts.com (Ava Raxa)
- STartefacts.com
“I don’t recommend you watch it”: Mindy Kaling’s Velma Season 2 Plot is Even Worse Than Badly Written Fan-Fics as Fans Tear it to Shreds
- 4/26/2024
- by Tushar Auddy
- FandomWire
'Law & Order: Organized Crime' to Move Exclusively to Peacock for Fifth Season; What Other 'L&o' Titles Are on the Streamer?
- 4/25/2024
- by David Satin
- The Streamable
How to Watch ‘We're Here’ Season 4 Premiere Live on Apple TV, Fire TV, Roku & Mobile
- 4/26/2024
- by Ashley Steves
- The Streamable
How to Watch 'Call Me Country: Beyoncé & Nashville's Renaissance' on Apple TV, Fire TV, Roku & Mobile
- 4/26/2024
- by Aubrey Chorpenning
- The Streamable
‘9 to 5’ Remake in the Works From Jennifer Aniston
- 4/25/2024
- by Daniel Kreps
- Rollingstone.com
‘Bridgerton’ Star Charithra Chandran Calls Out Entertainment Industry Mentality That Pits People Of Color Against Each Other
- 4/26/2024
- by Hannah Abraham
- Deadline Film + TV
Streaming Ratings: ‘3 Body Problem’ Repeats as Overall No. 1
- 4/25/2024
- by Rick Porter
- The Hollywood Reporter - Movie News
‘The Resident’ Debuts as No. 2 Most-Streamed Title After Nielsen Expands Measurement Capabilities for Weekly Top 10
- 4/25/2024
- by Selome Hailu
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.
More to explore
‘Kraven the Hunter’ Moves to December Release as Sony Pushes ‘Karate Kid’ to May 2025
- 4/27/2024
- by Katcy Stephan
- Variety - Film News
‘Rosemary’s Baby’ Prequel ‘Apartment 7A’ Starring Julia Garner to Premiere on Paramount+ This Fall
- 4/26/2024
- by Jack Dunn
- Variety - Film News
Box Office: Zendaya’s ‘Challengers’ Makes $1.9 Million in Previews
- 4/26/2024
- by Jordan Moreau
- Variety - Film News
Lily Gladstone and Bowen Yang to Star in ‘The Wedding Banquet’ Remake From Director Andrew Ahn (Exclusive)
- 4/25/2024
- by Marc Malkin
- Variety Film + TV
Jennifer Aniston to Produce ‘9 to 5’ Reimagining for 20th Century Studios
- 4/25/2024
- by Michaela Zee
- Variety Film + TV
Marla Adams, Longtime ‘The Young and the Restless’ Actor, Dies at 85
- 4/26/2024
- by Jack Dunn
- Variety - TV News
‘Rosemary’s Baby’ Prequel ‘Apartment 7A’ Starring Julia Garner to Premiere on Paramount+ This Fall
- 4/26/2024
- by Jack Dunn
- Variety - Film News
‘One Tree Hill’ Star Sophia Bush Confirms Relationship With Ashlyn Harris: “My Sexuality Exists on a Spectrum”
- 4/26/2024
- by Zoe G Phillips
- The Hollywood Reporter - Movie News
Jensen Ackles Joins Justin Hartley in ‘Tracker’ at CBS
- 4/25/2024
- by Joe Otterson
- Variety - TV News
Anne Hathaway Says ‘The Princess Diaries 3’ Development ‘Is in a Good Place,’ but ‘There’s Nothing to Announce Yet’
- 4/25/2024
- by Zack Sharf
- Variety - Film News
Bella Ramsey, Louis Partridge, Ruby Stokes to Star in Coming-of-Age Comedy ‘Sunny Dancer’ From Rising Brit Director George Jaques (Exclusive)
- 4/25/2024
- by Alex Ritman
- Variety - Film News
Chris Jericho’s Wrestling Action Horror Film ‘Dark Match’ Sales to Be Launched at Cannes Market by Blue Finch (Exclusive)
- 4/25/2024
- by Naman Ramachandran
- Variety - Film News
Michael Cera Christmas Movie Boarded by Magnify Ahead of Cannes’ Directors Fortnight Premiere (Exclusive)
- 4/25/2024
- by Elsa Keslassy
- Variety - Film News
‘Expats’ Star Ruby Ruiz to Lead James J. Robinson’s Directorial Debut ‘First Light’ (Exclusive)
- 4/25/2024
- by Alex Ritman
- Variety - Film News
‘Goodbye Julia,’ ‘Four Daughters’ Lead Critics Awards for Arab Films Nominations Ahead of Cannes Ceremony
- 4/25/2024
- by Nick Vivarelli
- Variety - Film News
‘Kraven the Hunter’ Moves to December Release as Sony Pushes ‘Karate Kid’ to May 2025
- 4/27/2024
- by Katcy Stephan
- Variety - Film News
IATSE Contract Talks Shift to Toughest Issues: Wages, AI and Residuals
- 4/26/2024
- by Cynthia Littleton
- Variety - TV News
‘Rosemary’s Baby’ Prequel ‘Apartment 7A’ Starring Julia Garner to Premiere on Paramount+ This Fall
- 4/26/2024
- by Jack Dunn
- Variety - Film News
Box Office: Zendaya’s ‘Challengers’ Makes $1.9 Million in Previews
- 4/26/2024
- by Jordan Moreau
- Variety - Film News
Anne Hathaway Says ‘The Princess Diaries 3’ Development ‘Is in a Good Place,’ but ‘There’s Nothing to Announce Yet’
- 4/25/2024
- by Zack Sharf
- Variety - Film News
IATSE Contract Talks Shift to Toughest Issues: Wages, AI and Residuals
- 4/26/2024
- by Cynthia Littleton
- Variety - TV News
‘NCIS: Hawai’i’ Canceled After Three Seasons at CBS
- 4/26/2024
- by Joe Otterson
- Variety - TV News
Jensen Ackles Joins Justin Hartley in ‘Tracker’ at CBS
- 4/25/2024
- by Joe Otterson
- Variety - TV News
Peabody Awards 2024: ‘Fellow Travelers,’ ‘The Last of Us,’ ‘The Bear,’ and More Are Nominated
- 4/25/2024
- by Samantha Bergeson
- Indiewire
‘The Equalizer’ Grabs Season 5 Renewal at CBS
- 4/25/2024
- by Rick Porter
- The Hollywood Reporter - Movie News