With Tests, Vaccine And A Velvet Rope, Hollywood Promoters Face The Virus

With Tests, Vaccine And A Velvet Rope, Hollywood Promoters Face The Virus
It’s Oct. 1. Give it a week. Check the headlines, message boards, and online gossip.

If the film awards and festival circuit hasn’t run smack into a Covid cluster by then, we can all breathe easier. Hollywood will have blazed a trail past the pandemic.

Unintentionally—because, let’s face it, show business has never been peopled by Florence Nightingales and Mother Teresas—the intrepid souls who chase film awards around the globe have turned the last month into a public health laboratory.

Singapore is surging. Israel is fighting breakthrough. Heavily vaccinated Harvard Business School is going back to remote. HBO has We Own This City on a Covid-pause. Supreme Court Justice Brett Kavanaugh tests positive. Debate rages over boosters, waning immunity, and the on-and-off on-air infection of those who host The View.

But the promotional side of Hollywood—as distinct from the production side, which has its own
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