NBCUniversal’s Global Talent Development and Inclusion (Gtdi) group announced an expansion of its Spellcheck for Bias partnership with the Geena Davis Institute on Gender in Media. After a year-long pilot initiative using the tool to create more opportunities for Latinx representation on screen, Gdti will continue to expand Spellcheck for Bias to improve Black and Asian American Pacific Islander representation as well.
Spellcheck for Bias utilizes artificial intelligence to analyze film and television scripts and manuscripts to identify representation of characters and percentage of dialogue by gender, race, sexual orientation, disability, age and body type. It also analyzes unidentified characters along with several other attributes like violence, discrimination and intelligence. Increasing authentic representation and casting opportunities for underrepresented talent is the goal of the tool, which was developed by the Geena Davis Institute in partnership with the Signal Analysis and Interpretation Laboratory (Sail) of USC Viterbi School of Engineering.
Spellcheck for Bias utilizes artificial intelligence to analyze film and television scripts and manuscripts to identify representation of characters and percentage of dialogue by gender, race, sexual orientation, disability, age and body type. It also analyzes unidentified characters along with several other attributes like violence, discrimination and intelligence. Increasing authentic representation and casting opportunities for underrepresented talent is the goal of the tool, which was developed by the Geena Davis Institute in partnership with the Signal Analysis and Interpretation Laboratory (Sail) of USC Viterbi School of Engineering.
- 10/7/2021
- by Selome Hailu
- Variety Film + TV
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