Walmart has just opened what it says is the largest online destination for Netflix merchandise, a home for goods tied to Squid Game, The Witcher, Stranger Things and many other titles.
Over the next few months, the retail giant said, products spanning music, apparel, toys and games will feature tie-ins with shows like Stranger Things, Nailed It! and CoComelon. Not even two weeks after it premiered, Ada Twist, Scientist is also one of the initial points of focus. Items will range from plush dolls and Halloween costumes to bedding and electronics.
While it is the dominant player in streaming, with 209 million global subscribers, Netflix has largely relied on a single revenue stream, unlike traditional media companies. It has recently expanded into the video game sector as it looks to diversify. Merchandise, a staple of Hollywood universe-building, is a key part of the growth plan, along with developing a deeper roster of big-ticket original franchises.
Over the next few months, the retail giant said, products spanning music, apparel, toys and games will feature tie-ins with shows like Stranger Things, Nailed It! and CoComelon. Not even two weeks after it premiered, Ada Twist, Scientist is also one of the initial points of focus. Items will range from plush dolls and Halloween costumes to bedding and electronics.
While it is the dominant player in streaming, with 209 million global subscribers, Netflix has largely relied on a single revenue stream, unlike traditional media companies. It has recently expanded into the video game sector as it looks to diversify. Merchandise, a staple of Hollywood universe-building, is a key part of the growth plan, along with developing a deeper roster of big-ticket original franchises.
- 10/11/2021
- by Dade Hayes
- Deadline Film + TV
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