Reanimated video game culture hub G4 will return to linear TV on November 16, with carriage deals in place on Verizon FiOS, Cox, Xfinity TV and Philo.
In announcing its return, the network also said it will also have a multi-year promotional and commercial partnership with Twitch. It also plans to continue putting out channel-specific content on social media and YouTube.
G4 originally launched in 2002 and was created by former Disney TV exec Charles Hirschhorn, who saw it as a successor to MTV in its ability to tap into youth culture. A number of notable personalities appeared on the network as hosts, among them Olivia Munn, Chris Hardwick, Kevin Pereira and Grace Helbig. G4 went dark in 2014 as its place on the dial was taken over by the Esquire Network, which would prove to be a short-lived branding exercise. Amid a groundswell of enthusiasm on social media, new owner Comcast Spectacor...
In announcing its return, the network also said it will also have a multi-year promotional and commercial partnership with Twitch. It also plans to continue putting out channel-specific content on social media and YouTube.
G4 originally launched in 2002 and was created by former Disney TV exec Charles Hirschhorn, who saw it as a successor to MTV in its ability to tap into youth culture. A number of notable personalities appeared on the network as hosts, among them Olivia Munn, Chris Hardwick, Kevin Pereira and Grace Helbig. G4 went dark in 2014 as its place on the dial was taken over by the Esquire Network, which would prove to be a short-lived branding exercise. Amid a groundswell of enthusiasm on social media, new owner Comcast Spectacor...
- 10/12/2021
- by Dade Hayes
- Deadline Film + TV
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