Redbox Taps Lionsgate to Distribute Original Films, Licenses Studio Library Titles for Free Streaming Services

Redbox Taps Lionsgate to Distribute Original Films, Licenses Studio Library Titles for Free Streaming Services
Redbox, whose core business remains renting DVDs from kiosks across the U.S., is upsizing its ambitions in the original movie biz as well as expanding its free, ad-supported streaming platforms in a deal with Lionsgate.

Under a multiyear distribution pact, Lionsgate will handle distribution of Redbox Entertainment titles across home entertainment windows and lead licensing efforts of the films to subscription-streaming services. Redbox says it expects to release 36 original movies per year. Originally, Redbox’s strategy was to distribute the films through its owned-and-operated channels but it’s now looking for wider distribution.

In addition, Redbox entered into a licensing for films and TV shows from Lionsgate’s 17,000-title library for Redbox‘s ad-supported AVOD and free ad-supported television (Fast) services.

Recently released Redbox Entertainment films include “Capone” starring Tom Hardy, “Shadow in the Cloud” starring Chloë Grace Moretz and Nick Robinson, and “Sas: Red Notice” starring Sam Heughan and Ruby Rose.
See full article at Variety »

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