Redbox, whose core business remains renting DVDs from kiosks across the U.S., is upsizing its ambitions in the original movie biz as well as expanding its free, ad-supported streaming platforms in a deal with Lionsgate.
Under a multiyear distribution pact, Lionsgate will handle distribution of Redbox Entertainment titles across home entertainment windows and lead licensing efforts of the films to subscription-streaming services. Redbox says it expects to release 36 original movies per year. Originally, Redbox’s strategy was to distribute the films through its owned-and-operated channels but it’s now looking for wider distribution.
In addition, Redbox entered into a licensing for films and TV shows from Lionsgate’s 17,000-title library for Redbox‘s ad-supported AVOD and free ad-supported television (Fast) services.
Recently released Redbox Entertainment films include “Capone” starring Tom Hardy, “Shadow in the Cloud” starring Chloë Grace Moretz and Nick Robinson, and “Sas: Red Notice” starring Sam Heughan and Ruby Rose.
Under a multiyear distribution pact, Lionsgate will handle distribution of Redbox Entertainment titles across home entertainment windows and lead licensing efforts of the films to subscription-streaming services. Redbox says it expects to release 36 original movies per year. Originally, Redbox’s strategy was to distribute the films through its owned-and-operated channels but it’s now looking for wider distribution.
In addition, Redbox entered into a licensing for films and TV shows from Lionsgate’s 17,000-title library for Redbox‘s ad-supported AVOD and free ad-supported television (Fast) services.
Recently released Redbox Entertainment films include “Capone” starring Tom Hardy, “Shadow in the Cloud” starring Chloë Grace Moretz and Nick Robinson, and “Sas: Red Notice” starring Sam Heughan and Ruby Rose.
- 10/14/2021
- by Todd Spangler
- Variety Film + TV
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