Rome’s Mia Market for TV series, feature films, documentaries and factual content wrapped a watershed 7th edition on Sunday, having boosted its standing on the global calendar as a prominent emerging industry hub in Europe.
In a significant indicator of the Eternal City’s Oct. 13-17 event’s restart relevance Mia, organizers on the final day announced a total of 2,000 industry executives from 56 countries, all of whom attended the new-concept market in-person, while there were only 46 online attendees, mostly from Asia and Latin America due to coronavirus constraints that impeded travel to Italy from those countries.
While the Oct. 11-14 Mipcom market in Cannes suffered a reduced presence – and the AFM this year has gone entirely online – Mia reaped the benefits of being conceived more congenially to how the global content industry is evolving because it offered a wide range of product, plenty of which in early stages.
The...
In a significant indicator of the Eternal City’s Oct. 13-17 event’s restart relevance Mia, organizers on the final day announced a total of 2,000 industry executives from 56 countries, all of whom attended the new-concept market in-person, while there were only 46 online attendees, mostly from Asia and Latin America due to coronavirus constraints that impeded travel to Italy from those countries.
While the Oct. 11-14 Mipcom market in Cannes suffered a reduced presence – and the AFM this year has gone entirely online – Mia reaped the benefits of being conceived more congenially to how the global content industry is evolving because it offered a wide range of product, plenty of which in early stages.
The...
- 10/17/2021
- by Nick Vivarelli
- Variety Film + TV
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