It’s a strange time for theaters. With a $50 million opening weekend for “Halloween Kills,” that means the Universal title won’t have Premium Video on Demand play for 31 days… but how meaningful is that when the Blumhouse/Miramax sequel is already available free to Peacock subscribers?
Even with home access, it still grossed only $5 million less than “No Time to Die” last weekend. The production cost for the horror franchise was less than one-tenth of Daniel Craig’s James Bond finale.
“Kills” by far has the largest opening total for any film to premiere on a streamer with no PVOD charge (“Black Widow” cost $29.99). It bested “A Quiet Place Part 2” (Paramount) despite that film’s Memorial Day weekend placement, no competition of note, and of course theater exclusivity.
Since it lacked premium-screen surcharge admissions, “Kills” probably sold as many tickets as Bond did last weekend. The Peacock access also...
Even with home access, it still grossed only $5 million less than “No Time to Die” last weekend. The production cost for the horror franchise was less than one-tenth of Daniel Craig’s James Bond finale.
“Kills” by far has the largest opening total for any film to premiere on a streamer with no PVOD charge (“Black Widow” cost $29.99). It bested “A Quiet Place Part 2” (Paramount) despite that film’s Memorial Day weekend placement, no competition of note, and of course theater exclusivity.
Since it lacked premium-screen surcharge admissions, “Kills” probably sold as many tickets as Bond did last weekend. The Peacock access also...
- 10/17/2021
- by Tom Brueggemann
- Indiewire
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