‘La Brea’: Disaster Drama Debut Doubles Total Viewers & Triples Demo; Becomes Top NBC Premiere On Peacock

‘La Brea’: Disaster Drama Debut Doubles Total Viewers & Triples Demo; Becomes Top NBC Premiere On Peacock
NBC disaster drama series La Brea has avoided a linear ratings sinkhole and instead taken off on Peacock and among the younger demo.

The premiere episode of the series, which stars Natalie Zea, has more than doubled in total viewers since its September 28 launch, from 6.4 million viewers, per Nielsen overnights, to 15.6M. The latter figure includes live and delayed linear viewing as well as digital viewers on Peacock.

The show, from David Appelbaum, has become the best launch of any new NBC show on the network’s sister streamer, though the company didn’t break out the stand-alone digital figures.

While NBCUniversal is evidently happy with its total performance, both on linear and digital – it is the No. 3 new show of the season in total Live+3 viewers after NCIS: Hawai’i and FBI International – it is particularly pleased with its performance among younger viewers.

The premiere has more than tripled in
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