Netflix to Reveal More Viewership Data as Streamer Changes its Internal Metrics

  • Variety
Netflix to Reveal More Viewership Data as Streamer Changes its Internal Metrics
Netflix is making a major shift in how the company reports viewership data for its content, shifting to a metric that is more closely aligned with traditional TV metrics.

As part of its third-quarter earnings release on Tuesday, the streaming giant disclosed it will soon begin reporting viewership stats measured as the total number of hours viewed of a program during its first 28 days on the platform. For years, Netflix has only reported the number of households who watched at least a small portion of a program.

In Netflix’s new measure, its global hit “Bridgerton” generated 625 million hours of viewing across the platform in its first month on Netflix, a run that began Dec. 25, 2020. That compares to 82 million member households sampling some portion of the show, as Netflix revealed in January. In Tuesday’s shareholders letter, Netflix notes that the “Squid Game” phenomenon has been sampled by some 142 million member households.
See full article at Variety »

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