NBCUniversal has taken viewers to a little house near Walnut Grove, Minn., a police station on Hill Street and to whatever locale hosts the Olympics. Now the media company just wants to take people shopping.
The company plans to launch an interactive livestreamed shopping show over three of the holiday season’s heaviest days, using Instagram, Facebook and Comcast’s Xfinity cable system, and also expects to debut an online bazaar where consumers can purchase goods affiliated with various stars of shows on the company’s Bravo cable network. “People come to our platform to be entertained, but we do have tremendous ability to inspire them to go shopping,” said Josh Feldman, chief marketing officer of NBCUniversal’s advertising and partnerships unit, during a presentation Tuesday.
The Comcast-owned media conglomerate has pursued a new stream of commerce revenue for months, and the new efforts are part of a broader bid...
The company plans to launch an interactive livestreamed shopping show over three of the holiday season’s heaviest days, using Instagram, Facebook and Comcast’s Xfinity cable system, and also expects to debut an online bazaar where consumers can purchase goods affiliated with various stars of shows on the company’s Bravo cable network. “People come to our platform to be entertained, but we do have tremendous ability to inspire them to go shopping,” said Josh Feldman, chief marketing officer of NBCUniversal’s advertising and partnerships unit, during a presentation Tuesday.
The Comcast-owned media conglomerate has pursued a new stream of commerce revenue for months, and the new efforts are part of a broader bid...
- 11/9/2021
- by Brian Steinberg
- Variety Film + TV
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