Subscription Startup ‘Literati’ Taps Digital Creators To Launch Their Own Monthly Book Clubs

Subscription Startup ‘Literati’ Taps Digital Creators To Launch Their Own Monthly Book Clubs
Five-year-old Literati, which enables various celebrities and cultural luminaries to curate their own book clubs -- delivered via monthly subscription boxes -- is dipping its toes into the digital creator realm.

In addition to monthly book deliveries, subscribers gain access to the Literati app, which hosts online communities for all book club curators, where fans can interact with hosts and one another. Austin-based Literati began its life as a children's book subscription service, but has evolved to serve older readers with book clubs curated by the likes of Malala, Richard Branson, Stephen Curry, Megan Rapinoe, Roxane Gay, and Cheryl Strayed.

Now, for the first time, it has tapped four digital creators -- TikTok comic Tinx, dance star Chloé Lukasiak, vlogger Nicole Laeno, and musician Brynn Elliott -- to curate their own clubs. Sign-ups are open now, priced at $26 per month or $264 annually, with boxes set to arrive on Jan. 1. 

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