The Walt Disney Co. plans to increase its overall spending on content to $33 billion for its fiscal year of 2022, which began on Oct. 1. Details on the company’s previous year and forecast for the coming year were revealed in its annual report, which was filed to the Securities and Exchange Commission on Wednesday.
The $33 billion figure marks an uptick of approximately $8 billion to the company’s fiscal 2021 spending, which reportedly tallied up to $25 billion. The boost is driven by Disney’s intention to expand its reach on streaming, through platforms like Disney Plus, Hulu and ESPN Plus, rather than through the company’s linear businesses on television and film. The $33 billion total includes content sports rights and other content for ESPN, ESPN Plus and other platforms.
The massive spending strategy underlines how Disney is approaching direct-to-consumer content as a high priority, expanding its investment in streaming with a sense of urgency.
The $33 billion figure marks an uptick of approximately $8 billion to the company’s fiscal 2021 spending, which reportedly tallied up to $25 billion. The boost is driven by Disney’s intention to expand its reach on streaming, through platforms like Disney Plus, Hulu and ESPN Plus, rather than through the company’s linear businesses on television and film. The $33 billion total includes content sports rights and other content for ESPN, ESPN Plus and other platforms.
The massive spending strategy underlines how Disney is approaching direct-to-consumer content as a high priority, expanding its investment in streaming with a sense of urgency.
- 11/25/2021
- by J. Kim Murphy
- Variety Film + TV
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