Federoff was talking via Zoom at the International Documentary Film Festival (IDFA).
Elissa Federoff, president of distribution at US outfit Neon, has given details of the innovative release strategy the company is planning for Thai auteur’s Apichatpong Weerasethakul’s Memoria in January.
The idea, she said, is to use a variation on the old roadshow model, showing the film in one city at a time.
“Memoria is this really incredible, transcendental experience as a film so we’ve created this release pattern that has never been done before,” Federoff explained. “ We will show this only in theatres, one theatre at a time,...
Elissa Federoff, president of distribution at US outfit Neon, has given details of the innovative release strategy the company is planning for Thai auteur’s Apichatpong Weerasethakul’s Memoria in January.
The idea, she said, is to use a variation on the old roadshow model, showing the film in one city at a time.
“Memoria is this really incredible, transcendental experience as a film so we’ve created this release pattern that has never been done before,” Federoff explained. “ We will show this only in theatres, one theatre at a time,...
- 11/23/2021
- by Geoffrey Macnab
- ScreenDaily
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