‘Licorice Pizza’ Doubles Down on Release Strategy: 3 New Cities Get Single-Screening Previews

‘Licorice Pizza’ Doubles Down on Release Strategy: 3 New Cities Get Single-Screening Previews
Paul Thomas Anderson’s “Licorice Pizza” opened in New York and Los Angeles this weekend, to high-end results. Now, United Artists wants to continue the slow burn with single-screening previews in three cities — while the rest of the country must wait until Christmas Day.

Tickets will go on sale this morning for one preview showing Saturday night, December 4, at two Alamo Drafthouse locations: the New Mission in San Francisco and South Lamar in Austin. Tickets are also on sale for a single Saturday-night screening at the Music Box in Chicago. These are anticipated to be 70mm presentations. This remains a work in progress; more previews seem likely, but for now there are no announced plans for further showings.

“The point is to build momentum and word of mouth for the film, while still keeping to the original plan of making it available to most people at Christmas,” says Erik Lomis,
See full article at Indiewire »

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