‘Hawkeye’ Viewership 40% Behind ‘Loki’ Premiere In Samba-Measured Disney+ Homes

  • Deadline
‘Hawkeye’ Viewership 40% Behind ‘Loki’ Premiere In Samba-Measured Disney+ Homes
The first episode of Marvel’s Hawkeye on Disney+ drew 1.5M U.S. households over the Wednesday-Sunday holiday stretch, while 1.3M stuck around and watched the second episode. This is according to the latest streaming viewership stats from Samba TV which measures 3M U.S. households, and what they watch on streaming over a five-minute increment. That first episode number for Hawkeye trails the 5-day U.S. household viewership figure for Disney+/Marvel’s Loki which was watched by 2.5M homes over June 9-13 by -40%. Hawkeye‘s first episode premiere also ranks behind Loki‘s finale which pulled in 1.9M homes over five days per Samba TV. Hawkeye‘s 5-day is also behind the 3-day premieres of Disney+/Marvel’s Falcon and the Winter Solider (1.8M) and WandaVision (1.6M). The number of Disney+ subscribers stands at 118.1M worldwide, with roughly more than a third of that coming from North America.
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