How Fast-Food Meals Became Music’s Hot Partnerships for Artists Like Anitta, Lil Nas X and Saweetie

How Fast-Food Meals Became Music’s Hot Partnerships for Artists Like Anitta, Lil Nas X and Saweetie
The most coveted collaboration in music in 2021 isn’t a track from Kenny Beats or a guest verse from Justin Bieber. It’s an artist-branded meal or menu item with a national fast-food chain, thanks to a trend kick-started by Travis Scott and McDonald’s in September 2020. The fast-food chain’s first-ever Famous Order with a musician, dubbed the Travis Scott Meal, became an instant sensation, prompting sellouts of key ingredients for Scott’s fave — the Quarter Pounder with cheese — and a resell craze around Scott’s branded McDonald’s merch items, including T-shirts, shorts and a McNuggets body pillow.

In the nearly 18 months since the Travis Scott Meal first appeared, a veritable fast-food frenzy has swept the music industry. Not only has McDonald’s rolled out similar Famous Order partnerships with J Balvin, BTS and Saweetie, but several of its competitors have followed suit: In August, Taco Bell teamed with
See full article at Variety »

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