WWE is launching a new program to offer a pathway to its roster for college athletes.
The new Nil program has been dubbed Next in Line. It builds on the Nil policy established by the NCAA in July 2021 that allows college athletes to monetize their name, image, and likeness.
Under the Next in Line program, WWE will look to recruit and develop future stars by collaborating with college athletes and allow them access to the WWE Performance Center in Orlando, Fla. In addition, recruits will be able to utilize WWE resources such as brand building, media training, communications, live event promotion, creative writing, and community relations.
Upon completion of the Nil program, select athletes may earn an opportunity to be offered a WWE contract. The sports entertainment giant expects to announce its first class of Nil partnerships in the coming weeks.
“The WWE Nil program has the potential to be transformational to our business,...
The new Nil program has been dubbed Next in Line. It builds on the Nil policy established by the NCAA in July 2021 that allows college athletes to monetize their name, image, and likeness.
Under the Next in Line program, WWE will look to recruit and develop future stars by collaborating with college athletes and allow them access to the WWE Performance Center in Orlando, Fla. In addition, recruits will be able to utilize WWE resources such as brand building, media training, communications, live event promotion, creative writing, and community relations.
Upon completion of the Nil program, select athletes may earn an opportunity to be offered a WWE contract. The sports entertainment giant expects to announce its first class of Nil partnerships in the coming weeks.
“The WWE Nil program has the potential to be transformational to our business,...
- 12/2/2021
- by Joe Otterson
- Variety Film + TV
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