NBCUniversal and Germany’s Rtl Group have united for a major content and ad sales partnership designed to court global marketers.
Under the deal, content from Comcast-backed NBCUniversal will land across Rtl’s various TV channels and digital platforms, while the German company’s inventory will similarly be made available on NBCUniversal outlets. The deal is between NBCUniversal and Rtl AdConnect, the international advertising sales house owned by the German media behemoth, which has a reach of 165 million customers in Europe.
“We’re looking to do partnerships with people who share a commitment to excellence,” Kc Sullivan, president of global advertising and partnerships for NBCUniversal, tells Variety. “As part of that partnership, Rtl Connect can provide reach to our content in six markets [Germany, Austria, Switzerland, Belgium, the Netherlands and Luxembourg], and then in turn NBCUniversal can provide access to our total video portfolio in the U.S. and China. This is all about providing our marketing...
Under the deal, content from Comcast-backed NBCUniversal will land across Rtl’s various TV channels and digital platforms, while the German company’s inventory will similarly be made available on NBCUniversal outlets. The deal is between NBCUniversal and Rtl AdConnect, the international advertising sales house owned by the German media behemoth, which has a reach of 165 million customers in Europe.
“We’re looking to do partnerships with people who share a commitment to excellence,” Kc Sullivan, president of global advertising and partnerships for NBCUniversal, tells Variety. “As part of that partnership, Rtl Connect can provide reach to our content in six markets [Germany, Austria, Switzerland, Belgium, the Netherlands and Luxembourg], and then in turn NBCUniversal can provide access to our total video portfolio in the U.S. and China. This is all about providing our marketing...
- 1/12/2022
- by Manori Ravindran
- Variety Film + TV
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