Archerd, who died in 2009, penned “Just for Variety,” a classic “three-dot” column (aka short items separated by ellipses) that had a prime anchor slot in Daily Variety‘s pages from 1953 until 2005. After that, the indefatigable writer continued to report news stories that ran in Variety and on his blog.
Archerd’s first column, published April 27, 1953, addressed the new sensation of 3-D movies and included 32 other news items — which means he averaged 150 exclusives a week. And yes, every item was exclusive: God help the poor publicist who double-planted a story with him and another news outlet, and had to face the Wrath of Army.
For decades, it ran five days a week, 900 words at a time, with the frequency eventually dropping to four times a week.