Fox is shaking up the way it talks to Madison Avenue.
After years of highlighting sports programming and primetime options on its flagship broadcast network, Fox Corporation plans to abandon its longtime roost at New York’s Beacon Theater during the industry’s annual May week of upfront presentations and start putting a bigger spotlight on ad-tech, streaming and its broader portfolio of media properties. The shift takes place as many traditional purveyors of TV make changes in their business to accommodate a growing interest by consumers in on-demand streaming and new demands from prominent sponsors to align commercial messages with the viewing patterns of narrower groups of potential customers.
Fox plans two different events tied to the upfront. On March 23, the company will hold a summit at its Fox Lot in Los Angeles to highlight investments made in content, data and new technology. Fox’s May presentation will take place Monday,...
After years of highlighting sports programming and primetime options on its flagship broadcast network, Fox Corporation plans to abandon its longtime roost at New York’s Beacon Theater during the industry’s annual May week of upfront presentations and start putting a bigger spotlight on ad-tech, streaming and its broader portfolio of media properties. The shift takes place as many traditional purveyors of TV make changes in their business to accommodate a growing interest by consumers in on-demand streaming and new demands from prominent sponsors to align commercial messages with the viewing patterns of narrower groups of potential customers.
Fox plans two different events tied to the upfront. On March 23, the company will hold a summit at its Fox Lot in Los Angeles to highlight investments made in content, data and new technology. Fox’s May presentation will take place Monday,...
- 1/19/2022
- by Brian Steinberg
- Variety Film + TV
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