ViacomCBS has reversed plans to rebrand the cable network, home to Kevin Costner-fronted hit series Yellowstone, as Paramount Movie Network.
Deadline understands that the company has put the plans, which first emerged in September 2020, on hold, in part due to the Covid-19 pandemic, which has had a major impact on production.
The original strategy was to turn Paramount Network into the Paramount Movie Network, which would air 52 original movies a year with one miniseries or scripted series airing per quarter.
Development of these movie projects was originally being overseen by Meghan Hooper White, who joined the company from A+E Networks as EVP and Head of Original Movies and Limited Series in May 2020 but left little over a year later.
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As part of the rebrand plans, which were announced by Chris McCarthy,