Exclusive: 2020 was a year of utter bewilderment as movie theaters went largely dark from Covid, and studios grappled with a complete stoppage of distribution.
But with great chaos, came great opportunity as Lionsgate vets Mike Polydoros and Will Preuss decided to open the doors to PaperAirplane, a first-of-its kind marketing agency which is liaison between movie theaters, studios and theatrical media ad agencies, creating and fostering in-theater promotions.
Polydoros, who was instrumental in delivering the in-theater marketing success of numerous blockbusters, including The Hunger Games franchise, Knives Out, and La La Land, saw the need for a one-stop solution between cinemas and studios for in-theater marketing. That efficiency is achieved via PaperAirplane’s Hanger, a centralized hub of proprietary digital movie marketing assets which studios upload to, and movie theaters download from, i.e. Dcp trailers, social media videos and graphics, custom and exclusive content, web banners, GIFs, digital one sheets,...
But with great chaos, came great opportunity as Lionsgate vets Mike Polydoros and Will Preuss decided to open the doors to PaperAirplane, a first-of-its kind marketing agency which is liaison between movie theaters, studios and theatrical media ad agencies, creating and fostering in-theater promotions.
Polydoros, who was instrumental in delivering the in-theater marketing success of numerous blockbusters, including The Hunger Games franchise, Knives Out, and La La Land, saw the need for a one-stop solution between cinemas and studios for in-theater marketing. That efficiency is achieved via PaperAirplane’s Hanger, a centralized hub of proprietary digital movie marketing assets which studios upload to, and movie theaters download from, i.e. Dcp trailers, social media videos and graphics, custom and exclusive content, web banners, GIFs, digital one sheets,...
- 1/25/2022
- by Anthony D'Alessandro
- Deadline Film + TV
Similar News
Dragon Ball and Naruto Are Not Even Close- 1 Record of Eiichiro Oda’s One Piece That Might Never be Broken
- 5/5/2024
- by Tarun Kohli
- FandomWire
“This is why it’s not a good idea to over extend a show”: Grant Gustin’s Flash Became the Butt of All the Jokes For a Star Wars Like Fight With Godspeed
- 5/5/2024
- by Santanu Roy
- FandomWire
Vanessa Kirby: “Madame Figaro”
- 5/5/2024
- by Unknown
- SneakPeek
“Taylor’s hard to put in a movie because…”: The Fall Guy Had a Hard Time Finding the Right Taylor Swift Song to Which Ryan Gosling is Found Crying in Hilarious Scene
- 5/5/2024
- by Visarg Acharya
- FandomWire
What to watch May 3, 2024: Movie awards contenders
- 5/4/2024
- by Matthew Jacobs
- Gold Derby
“He takes everything very seriously”: Wes Bentley Channeled His Inner Jaime During a Hangout Session That Made His Storm Off in Childish Rage
- 5/3/2024
- by Sharanya Sankar
- FandomWire
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.