Mattel CEO Ynon Kreiz says today’s acquisition of rights to make dolls and toys stemming from Disney’s princess and Frozen will arm the company with more recognizable properties in a crowded marketplace.
“The importance of big franchises is going to become more critical than ever,” CEO Ynon Kreiz, who told Deadline in an interview after the deal was announced earlier today. Hasbro had previously taken the rights from Mattel in 2014.
Kreiz said the multi-year pact with Disney Consumer Products, Games and Publishing had “been in the works for a while.” Mattel already has had licensing deals with Disney for Pixar’s Cars, Toy Story and forthcoming spinoff Lightyear.
Investors cheered the news of the agreement, sending Mattel shares up 11% in morning trading, though it closed up a more modest 4% amid deteriorating market conditions.
The two Frozen feature films to date have grossed $2.7 billion at the global box office,...
“The importance of big franchises is going to become more critical than ever,” CEO Ynon Kreiz, who told Deadline in an interview after the deal was announced earlier today. Hasbro had previously taken the rights from Mattel in 2014.
Kreiz said the multi-year pact with Disney Consumer Products, Games and Publishing had “been in the works for a while.” Mattel already has had licensing deals with Disney for Pixar’s Cars, Toy Story and forthcoming spinoff Lightyear.
Investors cheered the news of the agreement, sending Mattel shares up 11% in morning trading, though it closed up a more modest 4% amid deteriorating market conditions.
The two Frozen feature films to date have grossed $2.7 billion at the global box office,...
- 1/26/2022
- by Dade Hayes
- Deadline Film + TV
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