Despite being hardly known outside Korea and Japan, webtoons (comic strips or manhwa published online) are on the rise. South Korea is the leader in the advanced technology that allows the comic and graphic novel industry’s digital transformation, and their market grew by 65 per cent in 2020 only. Korean companies specializing in this art form are rapidly extending their arms outside Asia, thanks also to the general increase in global popularity of South Korean culture, the so-called Hallyu. Like manga, they offer well proven stories to film and drama producers, minimizing risks and therefore, the entertainment industry’s interest in them is growing rapidly. They are definitely here to stay, and we will hear more and more about them in the next years. Wisely, The Florence Korea Film Fest this year for the first time dedicates a whole section to them with 4 film adaptations. “Start Up” is one of them.
- 4/9/2022
- by Adriana Rosati
- AsianMoviePulse
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