Disney+ Bans Alcohol Commercials and Political Messaging for New Ad-Supported Tier

Disney+ Bans Alcohol Commercials and Political Messaging for New Ad-Supported Tier
In the wake of its legal entanglement with the state of Florida, the Walt Disney Corporation has said streaming service Disney+ will not accept political advertisement when it launches an ad-supported tier later this year.

The family-friendly platform will be offering a cheaper subscription model with commercials, but Disney+ will turn away alcohol companies or political groups looking to buy streaming airtime placement — at the AVOD tier’s launch time, at least. Disney executives signaled to agencies Tuesday that the less expensive Disney+ iteration will “not accept alcohol or political advertising at launch,” and additionally will not air ads from rival outlets or entertainment studios like Netflix, Amazon, or Apple. Disney previously announced that Netflix ads would be banned from ABC, Freeform, and FX networks on air.

“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,
See full article at Indiewire »

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