Disney Chiefs Deliver Stars and Muscle of ‘Most Powerful Force in the Industry’ at Upfront

Disney Chiefs Deliver Stars and Muscle of ‘Most Powerful Force in the Industry’ at Upfront
Attendees at the Disney upfront could have played a drinking game by taking a sip everytime someone referred to the company as “unrivaled.” The message to advertisers: You’ve heard from other congloms this week, but no company offers such a wide range of storytelling options than the Walt Disney Co.’s suite of offerings.

Quipped late night host Jimmy Kimmel, reprising his annual upfronts roast, a highlight of the week: “We are unrivaled, which, I don’t know, maybe they misspelled ‘unraveled.'”

After an embattled several months atop the helm, Disney CEO Bob Chapek didn’t address any
See full article at Variety - TV News »

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