How Emmy Campaigns Are Trying to Outdo Each Other With Bigger and Pricier FYC Spaces

How Emmy Campaigns Are Trying to Outdo Each Other With Bigger and Pricier FYC Spaces
It’s a house that “The Marvelous Mrs. Maisel” could only dream of. Visitors to Amazon’s Prime Experience event space this year have encountered something that’s definitely unlike any other FYC pop-up in Emmy history: A 24,628-sq.-ft. mansion with nine bedrooms and nine bathrooms, on a 12.2-acre estate high above Beverly Hills.

Emmy FYC events are back — and boy, are they ever back. After two years of mostly virtual panels — with some drive-in events in the mix — networks and studios were once again given permission by the Television Academy this year to swing the doors open and hold in-person panels, screenings and experiences.

And perhaps tired of watching panels at home while eating food delivery meals, TV Academy members also appear ready to hop in their cars and join the FYC gauntlet in person. They have plenty of choices: Given the sheer volume of Emmy contenders eager for an FYC slot,
See full article at Variety »

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