For the first time, Nielsen has reported TV time spent viewing estimates for HBO Max — with the Warner Bros. Discovery-owned service coming in with a 1 share for April 2022, as the streaming sector overall took its highest share of U.S. TV viewing to date.
HBO Max previously was included in Nielsen’s “other streaming” category. The measurement firm broke it out now that HBO Max hit the 1 share threshold. As of the end of March, HBO Max and HBO had 48.6 million domestic subscribers, up 1.8 million from the prior quarter.
For April, Netflix took the No. 1 spot among streamers with...
HBO Max previously was included in Nielsen’s “other streaming” category. The measurement firm broke it out now that HBO Max hit the 1 share threshold. As of the end of March, HBO Max and HBO had 48.6 million domestic subscribers, up 1.8 million from the prior quarter.
For April, Netflix took the No. 1 spot among streamers with...
- 5/19/2022
- by Todd Spangler
- Variety - TV News
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