That’s all, folks. The TV industry’s return to in-person upfront presentations across Manhattan concluded Thursday with the joyful sound of Stevie Wonder rocking “Superstition” at the CW’s New York City Center event.
Among those who presented this week, during what has long been traditionally considered the broadcast networks’ time to shine in front of advertisers, were NBCUniversal, Fox Corp, Telemundo, TelevisaUnivision, Disney, YouTube, Warner Bros. Discovery, Paramount and the CW. It was evident that NBC, ABC, Fox and CBS are no longer the only stars of the show here, and the Big Four took their place among the streamers and cable channels touted by parent companies throughout the week.
Now that it’s all been said, spun and quipped, Variety‘s team of TV reporters and editors have taken a step back to assess the highs, lows and trends of upfronts week.
What New Shows?
Back when they were the broadcast upfronts,...
Among those who presented this week, during what has long been traditionally considered the broadcast networks’ time to shine in front of advertisers, were NBCUniversal, Fox Corp, Telemundo, TelevisaUnivision, Disney, YouTube, Warner Bros. Discovery, Paramount and the CW. It was evident that NBC, ABC, Fox and CBS are no longer the only stars of the show here, and the Big Four took their place among the streamers and cable channels touted by parent companies throughout the week.
Now that it’s all been said, spun and quipped, Variety‘s team of TV reporters and editors have taken a step back to assess the highs, lows and trends of upfronts week.
What New Shows?
Back when they were the broadcast upfronts,...
- 5/19/2022
- by Jennifer Maas, Michael Schneider, Joe Otterson, Todd Spangler and Brian Steinberg
- Variety Film + TV
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