Landmark UK Research Shines Spotlight On Streamer Churn, Predicts Netflix Will Still Be Ahead Of Disney+ By 2026

Landmark UK Research Shines Spotlight On Streamer Churn, Predicts Netflix Will Still Be Ahead Of Disney+ By 2026
The churn is real.

Landmark research from UK media consultancy Omdia has found 45 more streaming services were cancelled in the UK in the past 12 months as a number of deep-pocketed players entered the market, but resubscriptions rose by a colossal 84.

Alongside Netflix and Amazon Prime, consumers had access for the first time to Discovery+ and Peacock in 2021, while Disney+ firmly established itself as a key player and Paramount+ will roll out imminently.

That injection led to 20 more consumers cancelling their streaming services compared to the previous year.

However, according to Omdia, the number of people cancelling then quickly resubscribing increased by 84, showing that higher churn doesn’t mean subscriptions are necessarily being ditched altogether.

In fact, the number subscribing to video services in the UK grew by 11 last year, with Disney+ the big winner on 21 growth, eclipsing Netflix’s 8.

At 15.5M, Netflix still has comfortably the most UK subs however,
See full article at Deadline »

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