Balancing Art and Automation: How Content Marketers Maneuver to Cut Through the Clutter

Balancing Art and Automation: How Content Marketers Maneuver to Cut Through the Clutter
In a world awash in marketing messages and entertainment options, spurring consumers to check out new movie titles at the multiplex is no easy task. And that was before pandemic conditions made everything about going to a theater that much more complicated.

“Now there’s an extra step,” said Michael Moses, chief marketing officer for Universal Pictures. “We have to convince them to go to the movies, and then we have to convince them to pick our movie.”

Moses spoke Tuesday afternoon as part of Variety’s Entertainment Marketing Summit, presented by Deloitte, which was held at NeueHouse Hollywood. The daylong,
See full article at Variety - TV News »

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