The Cannes Market Is Hot! Unless It’s Not: Here’s the Winners and Losers So Far

  • Indiewire
The Cannes Market Is Hot! Unless It’s Not: Here’s the Winners and Losers So Far
After two years of pandemic, Cannes 2022 offers a comforting buzz of activity. Here’s the industry buyers, festival programmers, and press checking out Official Selection screenings; over there, distributors look at market packages. There’s the familiar meetings at The Majestic and The Grand as everyone seeks funding and scopes out new talent; at the American Pavilion, indie hopefuls hang out while hoping to snag project interest.

What’s different this year is a still-uncertain film industry that can take little for granted. Hollywood math is always fuzzy at best, but this year’s Cannes is particularly unpredictable because no one knows how to assess value when the market leaders are the unreadable streamers, studios are mired in flux of their own, and the adult audience remains Awol in theaters.

Hot title: Ruben Östlund’s in-Competition class satire “Triangle of Sadness”, despite mixed reviews. It screened for Cannes buyers a few days ahead,
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