Max Fosh pulled a good-natured prank on airline passengers. It ended up as the BBC’s most-read story.

Max Fosh pulled a good-natured prank on airline passengers. It ended up as the BBC’s most-read story.
Max Fosh has engineered his fair share of stunts. Last year, he broke into a security convention. A few months later, he started a fake company so he could be richer than Elon Musk for seven minutes. His shenanigans have brought nearly one million subscribers to his YouTube channel.

Fosh's latest prank has caused quite a stir -- even by his standards. On an empty field next to London's Gatwick Airport, Fosh and his friends erected a message that reads "Welcome to Luton." In this case, "Luton" refers to London Luton Airport, a transit hub 58 miles away from Gatwick. Once airplane passengers started reading the message, it became big news. At one point, a BBC article about the prank was the most-read story on the broadcaster's website.

In a behind-the-scenes video, Fosh said he was inspired to pull the prank after learning about a Milwaukee man who wrote "Welcome to
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