Any home viewing for “Top Gun: Maverick” (Paramount) could be as late as after Labor Day, but it’s already #6 at iTunes thanks to PVOD pre-buys. And at #5 on iTunes is the week’s top new PVOD release, “Last Seen Alive” (Vertical/19.99), which also had a single theatrical date this week. Another take on the “Taken” trope, Gerard Butler stars as a husband trying to find his estranged wife while battling local criminals.
Butler has been a theatrical draw, but what’s of note is unlike many VOD-centric action originals released by Vertical and others, this one found an elevated response at a PVOD price and with minimal marketing. It’s also #3 at Vudu, and it’s another example of the often-eccentric universe that creates the home-viewing charts.
This week also saw the reduced-price “The Lost City” (Paramount/5.99) at #1 on both Google Play and iTunes while also streaming at Paramount +. On the revenue-driven Vudu,...
Butler has been a theatrical draw, but what’s of note is unlike many VOD-centric action originals released by Vertical and others, this one found an elevated response at a PVOD price and with minimal marketing. It’s also #3 at Vudu, and it’s another example of the often-eccentric universe that creates the home-viewing charts.
This week also saw the reduced-price “The Lost City” (Paramount/5.99) at #1 on both Google Play and iTunes while also streaming at Paramount +. On the revenue-driven Vudu,...
- 6/6/2022
- by Tom Brueggemann
- Indiewire
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