The once great Boston Celtics dynasty must be feeling pretty restored right about now after Wednesday night’s 116-100 win over the Golden State Warriors in Game 3 of the 2022 NBA Finals. When it comes to viewership, though, the league itself is probably is a little meh.
Pulling in an audience of 11.5 million on ABC, according to Nielsen, the Jimmy Kimmel-bookend Game 3 was up 28 from Game 3 of the pandemic protocol-dominated 2021 NBA Finals of July 11 last year. However, compared with the old normal of the 2019 NBA Finals, Wednesday’s game was down 12 in sets of eyeballs from the comparable Warriors-Toronto Raptors game three years ago.
The 2019 series, which saw the Raptors beat the Warriors, saw geography prove a hinderance to the league as it only had one U.S. market to rely on for ratings. Even with the Warriors’ strong national following, the 2019 Finals slid to ratings lows not...
Pulling in an audience of 11.5 million on ABC, according to Nielsen, the Jimmy Kimmel-bookend Game 3 was up 28 from Game 3 of the pandemic protocol-dominated 2021 NBA Finals of July 11 last year. However, compared with the old normal of the 2019 NBA Finals, Wednesday’s game was down 12 in sets of eyeballs from the comparable Warriors-Toronto Raptors game three years ago.
The 2019 series, which saw the Raptors beat the Warriors, saw geography prove a hinderance to the league as it only had one U.S. market to rely on for ratings. Even with the Warriors’ strong national following, the 2019 Finals slid to ratings lows not...
- 6/9/2022
- by Dominic Patten
- Deadline Film + TV
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