After Saturday box office grosses were counted, the race for No. 1 between Warner Bros.’ new release “Elvis” and the fifth weekend of Paramount/Skydance’s “Top Gun: Maverick” hasn’t cleared up with both films making an estimated 30.5 million.
“Elvis”‘ opening of 30.5 million is on the top end of pre-weekend projections, with Warner Bros. reporting strong turnout from Elvis Presley’s home state of Tennessee with theaters in Arizona, Oklahoma and Texas joining the usual Los Angeles and New York theaters in the top 10 highest grossing locations for the film.
In addition, “Elvis” has been successful in bringing older audiences back to theaters, as Warner Bros. reported on Saturday that 43 of the film’s opening day crowd was over the age of 50. With an A- on CinemaScore and strong audiences scores of 94 on Rotten Tomatoes and 88 positive on Comscore/Screen Engine’s Postrak, “Elvis” will need to turn that strong...
“Elvis”‘ opening of 30.5 million is on the top end of pre-weekend projections, with Warner Bros. reporting strong turnout from Elvis Presley’s home state of Tennessee with theaters in Arizona, Oklahoma and Texas joining the usual Los Angeles and New York theaters in the top 10 highest grossing locations for the film.
In addition, “Elvis” has been successful in bringing older audiences back to theaters, as Warner Bros. reported on Saturday that 43 of the film’s opening day crowd was over the age of 50. With an A- on CinemaScore and strong audiences scores of 94 on Rotten Tomatoes and 88 positive on Comscore/Screen Engine’s Postrak, “Elvis” will need to turn that strong...
- 6/26/2022
- by Jeremy Fuster
- The Wrap
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