Netflix customers seem to have a love-hate relationship with the industry’s biggest subscription streamer.
Netflix remains the most indispensable service among major streaming platforms, with 31 of U.S. members saying they would keep the service if they could only have one video subscription, according to Whip Media’s 2022 Streaming Satisfaction Report. In second place is HBO Max, with 19 saying that’s the single SVOD they would keep.
In addition, Netflix ranks No. 1 for both user experience and content recommendations on the survey. But on perceived value, it comes in dead last among the nine subscription VOD services tracked; HBO Max ranks highest and Disney+ is in second place.
Source: Whip Media 2022 Streaming Satisfaction Report
The survey measured customer satisfaction with Netflix, Disney+, HBO Max, Apple TV+, Hulu, Peacock, Paramount+, Amazon’s Prime Video and Discovery+. For the survey, Whip Media, an entertainment data and analytics provider, polled 2,460 U.S.
Netflix remains the most indispensable service among major streaming platforms, with 31 of U.S. members saying they would keep the service if they could only have one video subscription, according to Whip Media’s 2022 Streaming Satisfaction Report. In second place is HBO Max, with 19 saying that’s the single SVOD they would keep.
In addition, Netflix ranks No. 1 for both user experience and content recommendations on the survey. But on perceived value, it comes in dead last among the nine subscription VOD services tracked; HBO Max ranks highest and Disney+ is in second place.
Source: Whip Media 2022 Streaming Satisfaction Report
The survey measured customer satisfaction with Netflix, Disney+, HBO Max, Apple TV+, Hulu, Peacock, Paramount+, Amazon’s Prime Video and Discovery+. For the survey, Whip Media, an entertainment data and analytics provider, polled 2,460 U.S.
- 6/28/2022
- by Todd Spangler
- Variety Film + TV
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