‘Minions’ Grosses 109 Million as Theaters Finally Celebrate Independence from Covid

‘Minions’ Grosses 109 Million as Theaters Finally Celebrate Independence from Covid
It seemed that next weekend, when “Thor: Love and Thunder” (Disney) debuts and several strong holdovers are still in play, might be the moment when theaters could truly claim to be back. “Minions: The Rise of Gru” (Universal) decided to push that up by a week.

With an estimated opening of 108.5 million (127.9 million through Monday), “Gru” led a strong (though not record-breaking) weekend of 175 million for all films. Though it provided over 60 percent of the total, it was abetted by decent or better holds for #2 “Top Gun: Maverick” (Paramount), #3 “Elvis” (Warner Bros.), #4 “Jurassic World: Dominion” (Universal), and #5 “The Black Phone” (Universal).

Look at that line-up. Don’t expect to see it regularly. But it provides the formula for box office recovery. Five distinct films, even with some overlap in audiences, still having broad audience appeal. Five different genres. Two franchise films plus a sequel of a 1980s hit, and two stand-alone original films.
See full article at Indiewire »

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