Nickelodeon has elevated Sabrina Caluori to executive vice president and head of marketing and brand strategy. She enters the role as Jenny Wall exits as chief marketing officer, having stepped down this week.
Caluori previously served as senior vice president of brand and content strategy. She will now lead on- and off-air consumer marketing and content launches globally across the brand’s linear, digital and social platforms. She will report to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer of kids and family content for Paramount+. She will also add senior vice president and executive creative director Vincent Arrico and vice president of marketing operations Sara Francis to her existing direct reports.
Caluori joined Nickelodeon in August 2021 as senior vice president of brand and content strategy, overseeing global brand strategy, original programming launches, media planning, digital and social media and marketing analytics. Previously, she...
Caluori previously served as senior vice president of brand and content strategy. She will now lead on- and off-air consumer marketing and content launches globally across the brand’s linear, digital and social platforms. She will report to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer of kids and family content for Paramount+. She will also add senior vice president and executive creative director Vincent Arrico and vice president of marketing operations Sara Francis to her existing direct reports.
Caluori joined Nickelodeon in August 2021 as senior vice president of brand and content strategy, overseeing global brand strategy, original programming launches, media planning, digital and social media and marketing analytics. Previously, she...
- 7/5/2022
- by Selome Hailu
- Variety Film + TV
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