‘Today’ Outmaneuvers ‘GMA’ in Critical Viewership After Weeks of Ceding Ground

‘Today’ Outmaneuvers ‘GMA’ in Critical Viewership After Weeks of Ceding Ground
Never count out “Today” in the morning show wars.

The venerable NBC A.M. franchise has for weeks been losing a critical ratings category to its main rival, ABC’s “Good Morning America.” The ABC show has long been the most-watched broadcast TV morning-news program in the nation, while “Today” typically dominates among the viewers advertisers want most — people between 25 and 54. But for more than two months, that hasn’t been the case; “GMA” has taken the lead in both overall viewership and the ad demo.

Last week put the brakes on ABC’s progress. According to Nielsen, “Today” won
See full article at Variety - TV News »

Similar News


Recently Viewed