The Toronto International Film Festival is back this year.
Seriously, they’re really back.
Unlike last year which was a significantly quieter festival with fewer stars and feature films at a count of 130, this year TIFF will see the celebratory closing down of King Street (sans streetcars), full capacity maskless theaters, no proof of vaccinations, live press conferences, the return of concessions and orange shirt volunteers, as well as a robust curation of 260 feature films, of which today the fest announced 18 galas and 45 special presentations.
In a fall and holiday corridor at the domestic box office that’s chock-a-block full of adult counterprogramming primed for awards season, distributors require a TIFF launch now more than ever in order to generate buzz and stoke older moviegoers who are still slow to return during the pandemic. A critically acclaimed film out of TIFF can propel a movie to cross-over to wider audiences,...
Seriously, they’re really back.
Unlike last year which was a significantly quieter festival with fewer stars and feature films at a count of 130, this year TIFF will see the celebratory closing down of King Street (sans streetcars), full capacity maskless theaters, no proof of vaccinations, live press conferences, the return of concessions and orange shirt volunteers, as well as a robust curation of 260 feature films, of which today the fest announced 18 galas and 45 special presentations.
In a fall and holiday corridor at the domestic box office that’s chock-a-block full of adult counterprogramming primed for awards season, distributors require a TIFF launch now more than ever in order to generate buzz and stoke older moviegoers who are still slow to return during the pandemic. A critically acclaimed film out of TIFF can propel a movie to cross-over to wider audiences,...
- 7/28/2022
- by Anthony D'Alessandro
- Deadline Film + TV
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