Weeks after going viral with his NPR Tiny Desk Concert, Usher is making waves again with a new Rémy Martin partnership. The music superstar has teamed up with the cognac brand for the “Usher x Rémy Martin 1738: A Taste of Passion” global campaign, which launched last week with a limited-edition bottle and Nft. The kicker: the super exclusive collab sold out in two seconds.
Launched on the direct-to-consumer Nft marketplace BlockBar.com, the collaboration saw the release of 25 bottles of Rémy Martin 1738 Accord Royal, each reimagined in a jet-black...
Launched on the direct-to-consumer Nft marketplace BlockBar.com, the collaboration saw the release of 25 bottles of Rémy Martin 1738 Accord Royal, each reimagined in a jet-black...
- 8/4/2022
- by Tim Chan
- Rollingstone.com
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