August is the month when schools reopen and the doldrums of September loom; the further we go into the August, the smaller the box office becomes. Even so, it usually brings in about two-thirds of July, which is often the biggest month of the year. So when “Bullet Train” (Sony) opens to 30 million domestic, it’s cause for concern — especially since the next film with similar potential is likely Warner Bros. Discovery’s “Black Adam,” which opens October 21.
“Bullet Train,” budgeted at 90 million pre-marketing, will need a strong multiple to support profitability as well as exhibitors’ hopes; otherwise, this month will likely be the lowest grosser since March. After that bottoming out we’ve seen grosses increase to the point that July achieved 90 percent of the 2019 take. The hope is August openings show signs of lingering momentum.
Next weekend, we’ll know if that’s the case for “Bullet Train.
“Bullet Train,” budgeted at 90 million pre-marketing, will need a strong multiple to support profitability as well as exhibitors’ hopes; otherwise, this month will likely be the lowest grosser since March. After that bottoming out we’ve seen grosses increase to the point that July achieved 90 percent of the 2019 take. The hope is August openings show signs of lingering momentum.
Next weekend, we’ll know if that’s the case for “Bullet Train.
- 8/7/2022
- by Tom Brueggemann
- Indiewire
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