Tuesday marks the 45th anniversary of Elvis’ death, but the King of Rock’n’Roll still rules. Released last week, “Elvis” (Warner Bros. Discovery/19.99) is #1 at Vudu (ranking by revenue) as well as iTunes and Google Play (listing by transactions). It also represents a new PVOD strategy for Wbd that says much about the studio’s priorities.
With 134 million domestic and still #9 this weekend, “Elvis” is the first Wbd film this year not available on HBO 45 days after release. That’s a radical shift for the studio, which released all films in theaters and on HBO Max day-and-date last year.
With every release, studios with streamers must weigh the values: PVOD at 19.99, allowing it the immediate benefit of retaining a rental price of 14 or more? Or, the more-uncertain potential to attract a subscriber who adds to the value of the streaming service — especially when it will soon wind up there as well?...
With 134 million domestic and still #9 this weekend, “Elvis” is the first Wbd film this year not available on HBO 45 days after release. That’s a radical shift for the studio, which released all films in theaters and on HBO Max day-and-date last year.
With every release, studios with streamers must weigh the values: PVOD at 19.99, allowing it the immediate benefit of retaining a rental price of 14 or more? Or, the more-uncertain potential to attract a subscriber who adds to the value of the streaming service — especially when it will soon wind up there as well?...
- 8/15/2022
- by Tom Brueggemann
- Indiewire
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